The new Wisco lineup uses a clean wordmark across tees, layers and hats, alongside graphics like Campfire, Crossed Arrows and Up North. Here’s how a few pieces differ—and what to check before choosing a size.
The Wordmark hoodie: check the fit first
The Wisco Wordmark Hoodie has a black front print, a plain back, a front pouch pocket, matching flat drawstrings and a three-panel hood. It uses the Cotton Heritage M2580, with a cotton face and a cotton/polyester body. The blend varies by color.
This hoodie runs small. The current product listing carries Printful’s recommendation to order one size larger than usual. Start there, then compare its measurements with a hoodie you already like.
The Campfire tee: a lighter option
The Wisco Campfire T-Shirt uses the Bella + Canvas 3001: lightweight 4.2 oz/yd² fabric, pre-shrunk and side-seamed, with a front print and a plain back. Fiber content varies by color. The listing also notes that light colors can look slightly sheer in bright light.
Measure a piece you already wear
| Piece | Flat width | Length |
|---|---|---|
| Wisco Wordmark Hoodie | 21 | 28 |
| Wisco Campfire T-Shirt | 20 | 29 |
The medium hoodie is one inch wider and one inch shorter in these charts. Lay a similar garment flat, measure its width and length, and compare with the exact product’s size guide. Flat width and body chest measurement are different; the tee chart lists both.
Same wordmark, two trucker-hat shapes
Both new trucker hats are black with white front embroidery and adjustable snapbacks. The Curved Brim hat uses a Richardson 112: a structured, six-panel, mid-profile cap with a pre-curved visor. The Flat Brim hat uses a Yupoong 6006: a structured, five-panel, high-profile cap with a flat bill. Pick the shape you like wearing; the artwork is the same.
More ways to wear the wordmark
If you want a layer without a hood, look at the Wordmark Crewneck Sweatshirt. There’s also a long-sleeve tee, cuffed beanie and bucket hat. Use each item’s own sizing and material details when comparing them.
Keep a short list
Tap Save gear on a product, then open Saved gear to compare your picks or copy a list for someone buying a gift. Saves stay in this browser. A shared list identifies products, so tell your gift buyer the size and color you want too.
Updated October 6, 2026 using the current product listings. Use each product’s current options and size guide when ordering. Photos are catalog images.